Matthew is a developer from Blackburn, Lancashire and after graduating from Loughborough University with a degree in Computer Science he started work as a web developer for a directory company called UFindUs who were acquired by BT a couple of years ago.

He is currently responsible for a number of systems including a directory portfolio and customer CMS tools. Over the past few years Matthew has looked more into the Object Orientated side of PHP, created several multi-system frameworks and researched several in-depth topics including code security and more recently social media integration.

In his spare time Matthew runs a golfing directory and an article site called The Golf Bug and maintains his own portfolio site. When not in front of a computer coding, he can either be found on a nearby golf course or driving around the local country roads listening to music and generally relaxing.

Social Media Integration

In this current day of social media, there are numerous ways to make use if the various API’s and tools out there. This being said, how many people make full use of them to drive traffic to their own sites rather to these social media sites?
The answer … less than 2% of all people who use social media have thought about making better use of it within their own sites.

The main purpose of this presentation will be outline how the various Facebook APIs can help to enhance and drive traffic to your sites.

The topics to be covered throughout this presentation will include building and maintaining dynamic Facebook Apps and pages by utilising live examples. It will also describe and demonstrate the main plug-ins that you can embed into your own sites in order to improve your visitors user experience and drive even more traffic to your sites.

The final thing I will cover is the information that can be retrieved when people, who frequent Facebook, will provide to you when they visit your site. By making better use of this information it is possible to generate content relevant to the demographics of those visiting you or enable you to better target your preferred demographics.

http://blip.tv/phpnw/phpnw11-matthew-kellett-social-media-integration-5871792

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